Services
01
Brand Marketing
Place Branding
Natural Environment
Weather and climate
Residential real estate values are already being impacted by climate hazards. Investors in real estate should absolutely pay attention to this trend. When assessing new assets, investors customarily take into account a number of variables, including location, valuation, and potential. When thinking about buying an investment property, rising concerns regarding environmental events, caused in part by climate change, should be taken into account. It’s critical to understand how these alterations and occurrences may affect real estate investing.
- Include the assessment of climate risks in your decision-making process when making investments
- Think about alternatives for mitigation and adaptation
- Address potential risks proactively
- Examine laws and regulations
- Discover how the neighbourhood government is prepared for a natural calamity
Geography
Ask any real estate agent what determines a home’s worth, and they’ll probably respond, “Location, location, location.” The value of your property will be significantly impacted by how close it is to local highways and amenities.
- Marketing Research
- Positioning
- Messaging
- Portfolio Architecture
- Persona/Segmentation
Nature
It won’t be an overstatement to claim that humans as a species are becoming disconnected from nature. We rarely even look up at the trees and skies that surround us, soaking them in and allowing them to carry us to a world of peace, caught up as we are in our daily concrete jungles and virtual realities.
Instead, we choose to take virtual excursions through the wonders of nature, and we prefer to care for a virtual plant on our phones rather a real one. Even if it might be useful, it’s not the genuine thing. And you are aware that in life, what truly matters is what is real.
- Ensure that the caulking and insulation on outside windows and doors are adequate
- Install HVAC and appliances that are energy-efficient
- VOC-free eco-friendly paints
- Install a drain-water heat recovery system
- More energy-efficient lights
02
Digital Experience
Built Environment
Place making
Place marketers frequently approach place promotion from a small number of angles while using a target market strategy. This is very dissimilar to the strategy of place branding that is promoted here.
Place marketing is now performed by public-private entities that are also involved in product creation, industry interactions, and policy change, as opposed to organisations that are just focused on marketing. In the context of tourism, trade, talent (job prospects), and treasury, a number of factors are directly relevant (investment opportunities).
These five categories each contain real goods, services, and activities that expand market potential.
Place marketing is now performed by public-private entities that are also involved in product creation, industry interactions, and policy change, as opposed to organisations that are just focused on marketing. In the context of tourism, trade, talent (job prospects), and treasury, a number of factors are directly relevant (investment opportunities).
These five categories each contain real goods, services, and activities that expand market potential.
- Attractions (e.g. entertainment, heritage, sports, natural beauty or events);
- Amenities (retailing and hospitality industry: accommodation and F&B / catering services);
- Access (transport);
- Ancillary services (visitor centers, insurance and financial services).
- Ambience
Development
Without real estate created with our special needs in mind, it is difficult to envisage living as humans. How can we best relate the design of actual space to who we are, what we desire, and how we use space?
Only then will we be able to design locations that are both economically feasible, flexible, and sustainable while also adding value to the community. Therefore, design is a true game-changer because it leaves a first and enduring impression on the thoughts of customers.
Only then will we be able to design locations that are both economically feasible, flexible, and sustainable while also adding value to the community. Therefore, design is a true game-changer because it leaves a first and enduring impression on the thoughts of customers.
- Use of a carefully chosen palette of materials throughout
- Good flow of interior space
- Visually appealing shapes in both internal and outdoor architecture
- A sense of spatial drama, perhaps due to high ceilings
- A well-curated selection of fixtures and fittings
Economy
The general level of economic activity, which influences the demand for real estate, has an impact on both the residential and commercial real estate markets. It makes an effort to define, clarify, and forecast pricing, supply, and demand patterns.
- Scarcity
- Improvements
- Permanence of investment
- Area preference
- Appraisals and Comparable Sales
03
Data Science
Culture and Heritage
Traditions
Traditions provide people a feeling of security. We grow to rely on particular rituals and occasions because they bring us together and rekindle fond memories. The participants in the event may change, but the custom endures and helps us create memories of the present while maintaining our connection to the past.
- Interaction between the senses (hearing, taste, smelling, and seeing)
- People's memories of past events and their knowledge of certain things
- Producing feelings (affect)
- Behavior (conative reactions)
- Interactions with others
Entertainment and Academic
The efficiency of the company is greatly increased by properly managed facilities. When all of your facilities are handled, very little can prevent work from getting done. People will be more efficient since they won’t have to waste time looking for things because they would know where they are kept.
- Theatre
- Coaching Classes
- School and Colleges
- Stadium and ground
- Cafe
History and Heritage
Cultural history can be utilised to draw in investment, boost the local economy, and provide a certain amount of value to real estate. A well-designed and maintained historical property guarantees increased city tourism, the demand for accommodations, and other benefits.
Together, these factors generate demand for vacation houses and bed and breakfast arrangements. Hence, there is a greater need for real estate.
- Distinctiveness
- Authenticity
- Memorable
- Co-Creation
- Attraction