Service
01
Brand Marketing
Property Marketing
Firmographic segmentation
Executive title
You can use all of the aforementioned firmographic factors to create your ideal customer profile (similar to a buyer persona, but on a company level). They may, however, also offer assistance with account-based marketing, which is essential when attempting to connect with other companies.
- Marital status
- Education level
- Occupation
- Employment status
- Income level
Performance over time
Firms are grouped together based on traits relating to how well their businesses have been run over time in a process called firmographic segmentation by performance. Similarities in any of these areas may be a sign that the businesses require your good or service as a solution.
- Duration of existence
- Rates of growth or decline
- Profits and losses
- Progress Report
- Promtion
Status
The efficacy of sales, advertising, and marketing tactics can be considerably increased by knowing which businesses benefit the most from your goods and services. The relationship between organisations or their legal status, including any of the following, are referred to as an organization’s status or structure.
- Individual firms
- Standalone entities
- Limited liability corporations (LLC)
- Publicly owned companies
- Privately held companies
02
Digital Experience
Lead Segmentation
By level of activity
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- Conduct market research
- Segment your customers
- Enhance customers' experiences
- Create engaging and informative content
- Target customers with high bounce rates
By behaviors
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- Distribute newsletters
- Develop an effective pricing system
- Establish product distribution channels
- Conduct cold calls
- Implement search engine marketing strategies
By demographics and other buyer persona segments
It makes sense to divide apart your leads and consumers based on factors such as region, gender, age, and other buyer persona traits. Let’s assume you’ve split the leads in some way and have all this data at your disposal. The next step is to create various strategies using those segments, such as emails, website content, social media postings, etc.
- Business plans
- Market research
- Image building
- Media use
- Ad spend
03
Data Science
Geographic segmentation
Consumer and demographic data analysis
To give individual profiles more depth, you can send consumer and demographic data analysis companies your customer and prospect data. You might have a better understanding of the following about people’s unique situations for further segmentation depending on the data you can give to these analytical companies:
- Propensity to purchase specific goods or services
- The amount of traffic in their neighbourhood (to identify the best location to open a store)
- Data on local crime, health, and education
- Neighborhood socioeconomic composition
- Personal net worth
Survey research
Conducting survey research is one of the initial strategies used by firms to comprehend the geographic preferences of their clientele. Here are five survey research strategies you might want to take into account:
- Take a random sample of your consumer base
- Employ conjoint analysis as a method
- Test your advertising and messaging ideas
- Surveying your staff in several areas
- Options for healthcare organisations
Consumer reside
A marketing technique that targets goods or services according to the locations of their users’ households is known as geographic segmentation. To comprehend the audience and promote a product or service appropriately, division is made according to nations, regions, states, cities, areas or colleges.
- Enhanced focus due to targeting
- Immediate market growth
- Increase profits
- Food inclinations